Siddhant Chaturvedi has always caught attention for speaking his mind and has been vocal about his struggles and achievements at the same time. Recently the actor raised concerns over the impact of PR on Bollywood. He stressed on the power PR holds in making or breaking someone’s image.

“There are a lot of market forces that are going around. There’s a lot of PR which even I’m understanding,” he said in the conversation. According to Siddhant, the focus on appearances and PR stunts has diminished the industry’s emphasis on originality and credibility. He feels that many projects are more about image than substance, which has led to a decline in genuine quality. The actor added, “Even if you play a meaty part, you can be outdone by somebody else’s PR. It’s the perception game right now which is damaging Bollywood. It’s all mostly perception these days.”

“There’s no actual gravity or content, and you can manipulate that with your PR and multiple appearances. As per me, there’s no novelty or credibility and I wouldn’t want to do anything like that because I want to bring credibility and commerce to the table and this is something which is difficult to crack, but I’m trying. I’m very ambitious,” he opined.

Siddhant is currently promoting his upcoming film, Yudhra. The movie shows Siddhant and Raghav Juyal in a face off. Audiences really appreciated the motion teaser that was recently released. The movie also stars Malavika Mohanan, and Ram Kapoor. It will be released in theaters on September 20th.

READ MORE: Yudhra Trailer: Siddhant Chaturvedi Turns Classic Action Star In The Bollywood Way, Raghav Juyal Raises The Bar